New still photos of Korean actor Kim Woo-bin, the exclusive model for Bottaga Verde, were revealed on Monday, drawing attention to the Italian natural cosmetics brand’s new television commercial.

The ad recommends that consumers try using the products based on which day of the week they were born on. For instance, someone who was born on Tuesday is recommended to use White Iris, to add a healthy glow and silky smoothness to the skin.

(Bottaga Verde)

In the video, Kim Woo-bin showed off seven different charms on each of the seven days of the week, amid the beautiful scenery of Italy.

(Bottaga Verde)

“Rather than describing the brand and the products, we intended to deliver our brand philosophy through the commercial to focus on naturalism,” said an official from the cosmetic company.

“We also opted for the theme that let us best communicate with our young customers,” he added.

By Yoon Ji-soo (thankque@heraldcorp.com)