The TV commercial for the upcoming World Water Forum featuring K-pop boy band JYJ was unveiled Tuesday.

JYJ’s label C-JeS Entertainment released on YouTube the TV ad made to promote the seventh World Water Forum, which will be held from April 12-17 in Daegu.

In the ad, JYJ campaigns for Korea’s ceaseless efforts to secure clean, safe water. It is narrated in English by JYJ member Yoochun.

The ad will be broadcast around the globe on foreign broadcasters such as the British news channel BBC and the U.S. cable news network CNN.

Besides serving as honorary ambassadors to the World Water Forum, JYJ has played a role in several other international events, most recently the 2014 Incheon Asian Games.

The three-member group is currently in Japan for the “2014 JYJ Japan Dome Tour.” Its most recent concert was in Osaka.

(khnews@heraldcorp.com)