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3 factors behind JYJ’s decadelong global popularity

  • Published : Dec 19, 2014 - 17:58
  • Updated : Dec 19, 2014 - 17:58

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Hallyu group JYJ is staying busy these days with its concert tour and fan meetings.

While it has been a decade since the members debuted in the K-pop scene, their global fandom is stronger and firmer than any other idols.

Industry insiders say that three factors have helped the group sustain its heyday for a decade.

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The first reason is its continuous concert tours.

After its second EP “JUST US” landed on Japan’s Oricon chart and the iTunes charts in seven countries last summer, the group conquered Asia through a two-month tour. Starting from August in Seoul, JYJ captivated thousands of Asian fans with advanced and sincere performances in Hong Kong, Beijing, Taiwan and other cities.

Right after the three-member group wrapped up the tour, it headed to Japan to hold its Dome tour. The idol group has already drawn 100,000 fans in Tokyo and 750,000 in Osaka so far. The group’s frequent concert tours have undoubtedly played a crucial role in building their global fandom.

The second factor is JYJ’s fan services.

Unlike many other idols, JYJ has actively held fan meetings.

JYJ holds an annual creative fan event called “JYJ Membership Week” to better communicate with fans. Under the theme of “All About JYJ” this year, fans were able to watch music videos, listen to music and touch members’ outfits. Participants, who can attend for free, are randomly chosen from among members of the fan club.

Jaejoong is also expected to celebrate his birthday with both Korean and Japanese fans in January by holding birthday events in each country.

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The last main factor is the members’ passion for their individual pursuits.

While the three have been active as members of JYJ, they never hesitate to pursue individual projects.

Junsu has launched a solo career, been involved in the recording of original soundtracks and appeared in musicals such as “Dracula.” He will hold a solo concert later this month. The concert tickets sold out in 10 minutes, sources said. Following continuous requests for extra tickets, the agency made the unusual announcement that it would offer extra tickets on Dec. 27.

On the other hand, Jaejoon and Yoochun have focused on acting. Having starred in the MBC drama “Triangle,” Jaejoong won the best male actor award at the 2014 Korea Drama Awards. He is currently acting in the KBS drama “Spy,” which will kick off on Jan. 9.

Meanwhile, Yoochun appeared in the film “Sea Fog.” He won the best new male actor award at major Korean awards ceremonies including the 51th Grand Bell Awards and 35th Blue Dragon Awards this year.

(khnews@heraldcorp.com)