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Lee Min-ho to model for Samsonite Red

  • Published : Dec 22, 2014 - 11:04
  • Updated : Dec 22, 2014 - 11:04

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(Samsonite Red)
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(Samsonite Red)
Korean actor Lee Min-ho has become a global model for the casual business bag brand Samsonite Red, the brand announced on Monday.

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(Samsonite Red)
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(Samsonite Red)
“His sophisticated and urban image was well suited to our brand,” a company official was quoted as saying.

“We’re expecting that our meeting, he with us, will freshly reinvigorate Samsonite Red,” he added.

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(Samsonite Red)
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(Samsonite Red)
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(Samsonite Red)
According to the official, the firm plans to use Lee to attract young adults in Asian countries and expand its consumer group.

The bag-maker’s new ad campaign featuring Lee will be launched in mid-January.

By Yoon Ji-soo (thankque@heraldcorp.com)

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