Actress Gong Hyo-jin has been chosen to be the face of cosmetics brand CLIO, it was announced Wednesday.

CLIO told the local media that it decided to sign Gong for its upcoming campaigns because Gong’s classy yet trendy style was in line with CLIO’s brand image of the “Practical Professional.”

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Gong will kick off her work with CLIO with an advertisement campaign for the 2015 spring-summer line.

This season’s campaign will focus on the motto “Do it just once,” to emphasize that CLIO’s products can create a flawless finish with just one touch.

Gong is known for her simple, eye-catching style, and her makeup and outfits are constantly a topic of interest.

Most recently, she attracted attention through the drama “It’s Okay, That’s Love.”
(khnews@heraldcorp.com)