(Gucci)

Gucci on Tuesday unveiled its ad campaign with Korean actress Jun Ji-hyun, who will represent the Italian luxury fashion brand's accessories line in Asia.

The pictures were shot in London by Norwegian-born photographer Solve Sundsbo, following reports last November that the 33-year-old had signed on as the iconic fashion label's first Korean model.

"We chose her because she represents Asia," a Gucci spokesperson said in November 2014.

(Gucci)

(Gucci)

Jun, who won acclaim in the hit drama series "My Love from the Star" alongside actor Kim Soo-hyun, models eyewear, watches and jewelry in the promotional shots.

Along with the Horsebit collection's white gold and diamond jewelry and wristwatch, the "My Sassy Girl" actress also models the label's tortoise shell sunglasses and the Flora collection silk scarf and rose gold pieces, embellished with flowers and butterflies.

Jun is reportedly acting in the upcoming action flick "Assassination," slated for release this summer.

By Yoon Sarah (sarah356@heraldcorp.com)