(With HC)

New hip-hop female trio Rubber Soul released on Friday the music video for their mellow debut track “Life” featuring rapper Mad Clown.

The group, which aspires to be “down-to-earth artists” that masses can relate to, promises to defy the K-pop prototype of mainstream musical acts.

In a nod to retro influences, Rubber Soul channels an 80’s and 90’s-inspired vibe in their debut music video, as they sing “Life’s like a song of happiness, happiness through sadness.”

The mid-tempo tune overall advocates an unfamiliarly laid-back, if somewhat lonesome, approach to life.

Among the lyrics entirely written by the trio, one section notes, “I’ve been broken down so many times today as well, and my heart’s been pieced back together. I’ve ended up calling you. I go sit at the bar that I frequent. We sigh as we fall back into the same routine.”

Named after The Beatles 1965 album, Rubber Soul is a collaborative act managed by Universal Music Korea, Happy Tribe Entertainment and With HC.

Members Lala, Choicho and Kim have recruited the aid of photographer Ku Song-i as their artistic director and stylist as well as reputable hip-hop choreographers including Cho Ki-hyung and Kim Hak-soo.

By Yoon Sarah (sarah356@heraldcorp.com)