(isoi)

Still photos of K-pop star IU modeling for organic cosmetics brand isoi were made public on Sunday.

Debuted in 2008 when she was fourteen, IU first targeted fans with her youthful innocence. In the isoi advertisement images however, the now 21-years-old starlet showcases alluring looks, taking depart from her former concept.

isoi is a brand that uses Bulgarian rose oil as its prime cosmetics ingredient. The brand reportedly does not use synthetic preservatives or artificial additives.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)