(Wella)

Korean actress Kim So-eun will represent German hair care and styling company Wella in its Asian campaigns, excluding China and Japan, from this spring-summer season.

In photos unveiled Tuesday, the 25-year-old showcases the brand's new hair dye line Koleston Perfect, which was designed specifically with Korean hair color trends in mind.

"I'm very happy to represent the world's most famous professional salon brand Wella," said the starlet, who models the Secret Veil Color shade in KP's "Pink Veil" category.

"Korea will clearly play a more active role across Asia, which I'm looking forward to. I'm going to work hard."

(Wella)

Wella's KP hair colorants will be available in translucent "Pearl Veil" and "Pink Veil" hues. The Geneva-headquartered cosmetics company this season launched its global campaign "Journey of Enlightenment," which highlights "de-pigmented colors, a clean palette (and) breathing textures."

Kim, whose hair was styled by award-winning Korean hairstylist Kwan for the photo shoot, currently stars in weekly MBC reality program "We Got Married."

By Yoon Sarah (sarah356@heraldcorp.com)