Popular Korean actors Ha Ji-won and Park Seo-joon were featured in outdoor clothing company NorthCape's spring-summer campaign "Now Escape, Now NorthCape."

Ha Ji-won (left) and Park Seo-joon model for NorthCape, an outdoor clothing company. (NorthCape)

In the promotional photos released Tuesday, the stars, who profess to love outdoor sports and leisure activities, showcase the practical designs of the European brand. Longtime model Ha, 36, was joined by Park, 26, this season.

"(Ha and Park) have a sophisticated and healthy image that conveys the brand effectively to consumers," said Korean executive director Baek Bae-soon.

Ha Ji-won (NorthCape)

Another NorthCape spokesperson said, "The practical design of the entire outdoor line ... is wearable both in day-to-day life and for outdoor activities. The clothing items will appeal to consumers with their modern look and reasonable prices."

Ha appeared in last month's period film "Chronicle of a Blood Merchant" while Park currently stars in MBC's romantic drama "Kill Me, Heal Me" as a writer of mystical fiction.

Park Seo-joon (NorthCape)

Ha Ji-won (NorthCape)

By Yoon Sarah (sarah356@heraldcorp.com)