Korean actresses Ha Ji-won, Jeong Yu-mi, and Sooyoung graced Diorama’s launch event held at “Boon the Shop” in Cheongdam-dong on Feb. 27.

The three stars dressed up in Dior for the occasion, each showing off a unique sense of styling.

Ha matched a flower-embroidered white top with quilted gray knee-length skirt that has multiple slits at the front. Against her white overall look, her black Diorama bag stood out in contrast, while still staying relevant with flower decorations. Her bright red toe nails and earrings were matching. The recurring flower pattern added artistic taste to her look.


Jeong Yu-mi wore black boots with short black flared skirt. She contrasted it with a white bomber jacket with tiny pink flower prints. Her gray Diorama bag balanced out the black-and-white theme.


Singer-actress Sooyoung wore an ankle-length white cotton Dior dress and matched it with bold metallic Dior necklace. Her Diorma bag had Christian Dior’s signature prints, giving coherency to her classy look.


Diorama bags have been globally launched in London’s Dover St. Market, Hong Kong’s Lane Crawford, and Seoul’s Boon the Shop.

The bags will be available for viewing at Boon the Shop Cheongdam-dong until March 8, after which they will be available at other department stores such as Galleria, and Shinsegae Gangnam branch.

Boon the Shop is a fashion retail shop owned by the Shinsegae group. There are three shop-in-shop branches of Boon the Shop within Shinsegae department stores, while Boon the Shop Cheongdam-dong is the sole standalone shop.

[Photo credit: Boon the Shop]

By Lim Jeong-yeo (kaylalim@heraldcorp.com)