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‘Descendants of the Sun’ under fire for too much PPL
By Ahn Sung-mi
Popular drama “Descendants of the Sun” is receiving criticisms for using too much product placement, or PPL, in its latest episode.
Various products -- from sandwich to car -- were featured throughout the 13th episode that went on air Wednesday evening, making viewers frown at the excessive advertisement.
Song Joong-ki and Jin Goo at a franchise Korean barbecue restaurant (KBS) |
However, many viewers say the advertisements should not be placed to the point that makes viewers uncomfortable and distracted from the plot.
The four protagonists at a local coffee franchise (KBS2) |
Song Joong-ki and Song Hye-kyo at a sandwich franchise (KBS2) |
Jin Goo turning on the Automated driving system inside a car (KBS2) |
“As the characters return back to Korea, the drama is flooded with PPL. I was distracted from focusing on the drama,” one of the viewers said, while another even dubbed the episode as the “Descendants of the PPL.”
By Ahn Sung-mi (sahn@heraldcorp.com)