K-pop group SHINee performed in Sao Paulo, Brazil, on Saturday, in the presence of South Korean president Park Geun-hye who was on a diplomatic South American tour.Dubbed “Fashion & Passion,” the event featured a fashion show and K-pop concerts, which were designed to encourage cultural exchanges between the two nations.

Brazilian fans gave an enthusiastic response to SHINee’s concert, some even shedding tears.The geographical distance makes K-pop concerts generally difficult to access in South American countries. Recently, a memorandum of understanding was signed between Korea and Chile, for the exchange of ICT technology that would enable live screening of K-pop concerts. The South Korean government estimates the number of K-pop fan clubs in Brazil to be around 200.By Lim Jeong-yeo ()