Local cosmetics brand SNP said it picked actor Song Seung-heon as its new model Monday.

SNP, whose sales saw an 800 percent rise in 2015 over the previous year thanks to growing popularity in other Asian markets, hired Song, who has a strong fan base in China.“His neat and stylish image fits perfectly into the brand‘s concept,” an official from the company said, adding, “His role in this year’s much-anticipated TV series ‘Saimdang, the Herstory’ is also expected to create synergy.”The 39-year-old is set to endorse the brand for the next year, starting with TV commercials. ()