Girl group Twice became spokesmodels for Pocari Sweat, a popular sports beverage, Otsuka Pharmaceutical announced Monday. The group will be celebrating the 30th anniversary of the product. This marks the first product endorsement for each of the nine women.

“Pocari Sweat’s goal this year is to promote the liveliness moisture that Pocari gives to the body,” an official from Otsuka said. “We decided to pick Twice as our new models because their lively image fits our concept perfectly.” The girl group is also set to hold its first individual concert in February. By Jie Ye-eun ()